Case Study: Equinox Fitness

Challenge: Equinox Fitness, an provider of upscale fitness clubs in New York, Chicago, and California, employs a geographically-diverse sales force that interacts with prospects via phone, email, and in person. In order to maintain control over the sales team's message, Equinox wanted to provide the sales force with pre-approved communications that could be personalized and emailed to potential members.

Strategy: Approved Emailer allows Equinox's corporate communications team to create unique, visual email campaigns that address various sales team situations: new inquiries, visitors to the club, corporate membership programs, thank yous, and follow-ups. Sales people select a message, enter the recipients' information and any custom fields (such as costs, locations, and company names), and add their own personal note.

Results: Prospects receive emails that look and sound the way Equinox wants them to, but are also personal and speak to their specific situations. And the Equinox sales team has an easy-to-use online tool that cuts their communication time in half while improving the look and effectiveness of their messages.