Case Study: Minyanville

Challenge: Minyanville, an online provider of financial insights and commentary, required a tool where they could allow their contributors - third-party members of Minyanville who create content for their web site - to deliver Minyanville branded emails with news, information and special offers.

Strategy: Approved Emailer allows Minyanville to create email messages for the site contributors to email to industry colleagues and other interested individuals. The emails contain relevant news and special offers that provide incentive for the recipients to subscribe.

Results: Contributors now have an easy-to-use online tool that allows them to reach their friends, colleagues and business partners and provide industry relevant content. Use of Approved Emailer has directly resulted in new Minyanville subscribers and helped Minyanville further establish itself within its industry.